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Sinclair Broadcast Group
02 Feb

Sinclair Readies ATSC 3.0 Simulcast of Seattle Radio Stations

Nextgen TV Hybrid Service

Sinclair Broadcast Group has established the first audio service connected to the brand new ATSC 3.0 TV standard.”Stirr XT” is offered in Seattle enabling the present few with one of the newest televisions to get fifteen sound stations currently supplied by Stingray Music. The following step will be to combine web sound services and over-the-air content. Sinclair owns Hot AC”Star 101.5″ KPLZ, News 1000 KOMO/97.7 KOMO-FM, and Conservative Talk 570 KVI in the Seattle marketplace.

While this may appear as minimal now, this can lead to another platform or a significant competitor for AM/FM in many years to come. The Pearl TV consortium top development of ATSC 3 in the US is pushing to get services in cars by 2024 and will probably be available on mobile devices.

Television viewers in the nation’s 14th largest TV market are now able to get a taste of the future as ONE Media 3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. , announced that it had combined both television and radio services for shipping in Seattle together with the revolutionary NEXTGEN TV standard.

ATSC 3.0, NEXTGEN TV

Consumers are now able to start receiving both television and radio programming from the new format. Using radio content from the over-the-top online service, STIRR, the sound channels will be accessible for free instantly to anyone using a NEXTGEN television series on the Web. One of the radio channels will probably be Stingray Hits List, Stingray Hot Country, Stingray Latin Hits and a dozen other people. The new service coincides with the launching of seven television channels using the latest digital standard.

A NEXTGEN TV

Powered by ATSC 3.0, NEXTGEN TV has become the most crucial broadcast technology upgrade yet deployed. It permits not just extraordinary video quality but also portable delivery and the ability to merge wireless broadcast content with content directly from the Internet. The Broadcast App developed by ONE Media 3.0 is the centerpiece for delivery of these new services.

Piloted by ONE Media 3.0 in Nashville, NEXTGEN radio services, branded as “STIRR XT,” are now available in Seattle. The newest technology brings a new “era of radio” into the listening environment of NEXTGEN audiences by utilizing NEXTGEN-enabled TVs and mobile devices to expand the reach of useful services. Combining these Internet music services with over-the-air radio is next on the horizon for the Seattle market.

Michael Bouchard, ONE Media’s VP of Technology Strategy, said, “This breakthrough technology lays the groundwork for our future strategies of enhancing the reception of terrestrial over-the-air radio services throughout the country, as NEXTGEN TV is deployed by broadcasters everywhere.”