Volkswagen’s director of advertising for China and the ASEAN region, has been named director of management for global buying company Lapp.
As part of Omnicom’s DAS Group, Mr. Orlov will report directly to CEO and Chairman Dale A. Adams, and will assume his duties in July of this year.
Commenting on the appointment, Adams said, “Alexei Orlov brings nearly three years of global experience in model structures, cross-cultural advertising and operational change management. His proven passion for building dynamic teams to support and differentiate clients of all sizes, as well as his proven capabilities as a client and agency executive, business strategist and brand intelligence will benefit Rapp, and especially his global network. I am convinced that he will bring considerable value to Rapp and, most importantly, to its global client portfolio.
Prior to joining Volkswagen, Rapp was a senior partner at The Partnership, where he supported DraftFCB in Europe.
“I am honored to have the opportunity to inform the further development of the business. With Lapp’s brilliant team and extensive global experience and reach, we will be able to further strengthen our ability to provide our clients with highly relevant and effective ways to create opportunities, engage and support their customers and potential buyers. At this point, real-time context and rich content must go hand-in-hand, and through applied science, we can help our clients better define high-quality real-time delivery for winning and sustainable differentiation,” said Orlov.
Orlov, who will succeed Bob Horvath as CEO, said, “We are delighted to welcome Alexei to our team. Alexei is a talented individual who will bring new energy and expectations to RAPP. I am confident that he will build on the company’s success and lead RAPP and our clients to even greater heights in this dynamic industry.”
Horvath, who has served as CEO for the past eight years and led RAPP through a number of major transformations, including the company’s move to digital and various new media channels, will remain with the company as chairman of the board.